Case studies

Running a fast growing SaaS site solo

Three languages, a growing product line, 175+ posts, one person keeping it all coherent. I extended Pentagram's design system with everything that came after it. Active users doubled, the site never slowed anyone down.

Seven apps, one portal, and a 12 day process that now takes 30 minutes

Running a fast growing SaaS site solo

A Fortune 500 team was bouncing between seven tools to get one piece of data. I led the design of the portal that replaced them all. Requests dropped from 12 days to 30 minutes.

Moving our own site off Prismic, and what a live site taught us

Running a fast growing SaaS site solo

Every spacing change needed a developer. I rebuilt the site in Framer, redirects first. Zero URLs lost, rankings held, updates went from days to hours.

Redesigning a wellness app that good programs couldn't save

Running a fast growing SaaS site solo

The content was working. The app around it wasn't. I led a full redesign built on 420 user conversations. 100,000 new signups in three months, over 90% still paying.

A marketplace that hit 75,000 users in its first month

Running a fast growing SaaS site solo

Marketers and the businesses that need them had no good way to find each other. I designed the platform that closed the gap. 75,000 users in month one, 70% of them paying.