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Reviving wellness: from declining to thriving
100,000 new users. 90% retention. One complete redesign.
Impact
Three months brought 100,000 new users.
Owner analytics showed what mattered most: over 90% of subscribers stayed active. User feedback improved dramatically, store ratings climbed, and referrals increased significantly. I could have rushed the team into development, but instead I added two months to talk with users first. Sometimes the best way forward is to pause and listen.
My role
Lead UX/UI designer working with two mobile developers and one product owner.
Challenge
Solid content, poor execution.
Subscriptions were dropping. New users were leaving. This wellness app needed more than a refresh. It needed a complete reimagining. The foundation was there, but the experience was failing users.
Process
I studied the existing app and analyzed the competition. Then I did something essential: I asked the users themselves.
22 in depth interviews and over 400 survey responses gave me clear direction. Users told me exactly what wasn't working and what they needed instead. I listened and let their insights guide every decision.
Solution
I recommended a hybrid framework for faster releases and added a web app to expand reach.
I designed the navigation from the ground up, solving the biggest pain point. I restructured nutrition and workout sections for clarity, simplified and automated analytics, improved health tracking integrations, and made the experience engaging and playful. Then I refined onboarding through group testing until it felt effortless.
Back
Back
Reviving wellness: from declining to thriving
100,000 new users. 90% retention. One complete redesign.
Impact
Three months brought 100,000 new users.
Owner analytics showed what mattered most: over 90% of subscribers stayed active. User feedback improved dramatically, store ratings climbed, and referrals increased significantly. I could have rushed the team into development, but instead I added two months to talk with users first. Sometimes the best way forward is to pause and listen.
My role
Lead UX/UI designer working with two mobile developers and one product owner.
Challenge
Solid content, poor execution.
Subscriptions were dropping. New users were leaving. This wellness app needed more than a refresh. It needed a complete reimagining. The foundation was there, but the experience was failing users.
Process
I studied the existing app and analyzed the competition. Then I did something essential: I asked the users themselves.
22 in depth interviews and over 400 survey responses gave me clear direction. Users told me exactly what wasn't working and what they needed instead. I listened and let their insights guide every decision.
Solution
I recommended a hybrid framework for faster releases and added a web app to expand reach.
I designed the navigation from the ground up, solving the biggest pain point. I restructured nutrition and workout sections for clarity, simplified and automated analytics, improved health tracking integrations, and made the experience engaging and playful. Then I refined onboarding through group testing until it felt effortless.
Back
Back
Reviving wellness: from declining to thriving
100,000 new users. 90% retention. One complete redesign.
Impact
Three months brought 100,000 new users.
Owner analytics showed what mattered most: over 90% of subscribers stayed active. User feedback improved dramatically, store ratings climbed, and referrals increased significantly. I could have rushed the team into development, but instead I added two months to talk with users first. Sometimes the best way forward is to pause and listen.
My role
Lead UX/UI designer working with two mobile developers and one product owner.
Challenge
Solid content, poor execution.
Subscriptions were dropping. New users were leaving. This wellness app needed more than a refresh. It needed a complete reimagining. The foundation was there, but the experience was failing users.
Process
I studied the existing app and analyzed the competition. Then I did something essential: I asked the users themselves.
22 in depth interviews and over 400 survey responses gave me clear direction. Users told me exactly what wasn't working and what they needed instead. I listened and let their insights guide every decision.
Solution
I recommended a hybrid framework for faster releases and added a web app to expand reach.
I designed the navigation from the ground up, solving the biggest pain point. I restructured nutrition and workout sections for clarity, simplified and automated analytics, improved health tracking integrations, and made the experience engaging and playful. Then I refined onboarding through group testing until it felt effortless.